“Nice Cream” is our latest collaboration with ASICS! The collab is inspired by the Nice Kicks team’s favorite summer destination, an ice cream parlor.
The “Nice Cream” GEL-LYTE III OG is just like the classic dessert destination in that it blends different ingredients together for delicious results.
Nice Kicks creative used a variety of materials to truly make a high quality and unique sneaker. The color palette derives from the classic ice cream parlor flavors vanilla, strawberry, and chocolate.
The Ice Cream Story is told on the shoe with a white outsole, patent leather, tonal net, and a splatter mid piece. Emerald green tint, that you might see on glassware in a vintage ice cream parlor, is what is utilized on the laces and cherry on top hangtag.
Nice Kicks x Asics GEL-LYTE III OG “Nice Cream” will be on shopnicekicks.com and Nice Kicks retail locations on July 30th.
Established in 2010, Nice Kicks was created as a venue where fashion, music, and art coexist. Our mission is to enrich culture and fashion through consciously curated collaborations and initiatives. In addition to collaborations with iconic brands, Nice Kicks continues to develop story-telling moments through our in-house label. For Nice Kicks, the elevation of our collective culture reigns above all else. This is the original conversation.
