Ami means “friend” in French, and French luxury house AMI takes inspiration from how happiness starts with the people you surround yourself with. The new PUMA x AMI collaboration carries on these themes of friendship and family, with simple, relaxed designs that elevate streetwear. Collection pieces feature minimalistic branding, a mix of neutral and bold colors, and premium materials.

Ami Slipstream Mid Mens Lifestyle Shoe - WhiteAmi Slipstream Mid Mens Lifestyle Shoe - White

Ami Slipstream Mid Mens Lifestyle Shoe - White AMI SLIPSTREAM MID
MENS LIFESTYLE SHOE

$160
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Ami Suede Mayu Deconstruct Womens Lifestyle Shoe - BeigeAmi Suede Mayu Deconstruct Womens Lifestyle Shoe - Beige

Ami Suede Mayu Deconstruct Womens Lifestyle Shoe - Beige AMI SUEDE MAYU DECONSTRUCT
WOMENS LIFESTYLE SHOE

$130
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Ami Crew Mens Crew - OrangeAmi Crew Mens Crew - Orange

Ami Crew Mens Crew - Orange AMI CREW
MENS CREW

$140
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Ami Wide Pant Womens Pant - OrangeAmi Wide Pant Womens Pant - Orange

Ami Wide Pant Womens Pant - Orange AMI WIDE PANT WOMENS PANT

$125
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Ami Hoodie Mens Hoodie -GreyAmi Hoodie Mens Hoodie -Grey

Ami Hoodie Mens Hoodie -Grey AMI HOODIE

$150
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Ami Tee Mens T-Shirt - GreyAmi Tee Mens T-Shirt - Grey

Ami Tee Mens T-Shirt - Grey AMI TEE
MENS T-SHIRT

$75
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Ami Hoodie Mens Hoodie - GreenAmi Hoodie Mens Hoodie - Green

Ami Hoodie Mens Hoodie - Green AMI HOODIE

$150
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Ami Wide Pants Mens Pant - BeigeAmi Wide Pants Mens Pant - Beige

Ami Wide Pants Mens Pant - Beige AMI WIDE PANTS
MENS PANT

$150
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Ami Bralette Womens Top - BlackAmi Bralette Womens Top - Black

Ami Bralette Womens Top - Black AMI BRALETTE
WOMENS TOP

$80
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The debut PUMA x AMI wardrobe is inspired by a new era of achievement - one that doesn’t conform to a specific gender, individual, or appearance. One that challenges our current views, where it isn’t about the accolades of oneself, but about being grateful for the crew that one surrounds themself with, their chosen family.
With minimalistic branding, a mix of neutral and bold colors, and premium materials, the collection elevates sportswear. The AMI de Coeur, AMI’s signature symbol, is merged with the PUMA logo to make a co-branded graphic that can be seen across pieces in the collection.
Romeo Beckham and Mia Regan are featured in the global launch campaign shot by photographer Eddie Wrey. “What I love the most about them is their energy and their individual style. That and they are clearly in love. Romeo and Mia embody very well the spirit of the collection,” said Mattiussi when asked why the brands selected the couple as the frontrunners for their debut campaign with PUMA.
The collection includes some of PUMA’s classic footwear silhouettes featuring classics like the Slipstream Lo, Suede Crepe, and the newly released Suede Mayu. The apparel includes t-shirts, polos, jackets, hoodies, shorts, crews, pants, and bras that mix and match perfectly to build a full wardrobe. But the collaboration wouldn’t be complete without the accessories – bucket hat, curve caps, shoulder bags, and a grip bag.